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Academie Beeldende Kunsten Zuyd

Communication and Multimedia Design

Ambitious, challenging, and demanding are just three words that describe Maastricht Academy of Media Design and Technology. The academy is an international environment which provides you with an opportunity to develop into a designer of visual and multimedia communication.

Summary

Opening up new horizons in new media
You will be trained to become a multimedia professional, setting the tone in a world of interactive media and digital communication. Push the boundaries of your own abilities and grasp the opportunities given to you at the start of an exciting and successful career.

Professionals in the world of multimedia and communication
Communication and Multimedia Design (CMD) professionals are creative problem-solvers in the world of interactive media. They are able to develop and grow with the very latest trends in the field of communication in digital media, and are always in search of new possibilities and applications. The transformation of an information society into a communication society demands communication specialists who are able to identify the needs of present-day society and translate these into interactive media solutions.

Human-centred design as the starting point
Convenience and accessibility are the preconditions for developing communication solutions for new media. As a CMD professional, you will start from the human-centred design approach. During the creative design process, you will think and act on the basis of the behaviour, the needs, and the wishes of the media user. Based on these requirements, you will design a concept by making the link between multimedia (text, photography, video, audio, and animation) and interactive applications. At all times, it is the experience of the end user which is central to this process. The possibilities presented by technology serve the needs and wishes of this end user.

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Course structure

Practice-oriented learning
What makes the Maastricht Academy of Media Design and Technology study programmes so interesting and unique is the integration of communication, design, and technology. A combination of theory lessons and practical assignments help bring about this integration. These assignments, which can be carried out individually or in groups, are actual case studies commissioned by businesses. The advantage of this way of learning is that, during these assignments, you gain practical experience which you are never likely to forget. Not only that, you will automatically hone skills with respect to project management, collaboration, and reporting and presentation techniques. This is a perfect way of preparing for a future career in the industry.

Optional subjects
The study programme has a modular structure. In addition to a number of mandatory modules, after your first year of study, you can decide to follow a number of optional modules or minors. In the third year, you will be given a placement with a business or organization in the Netherlands or abroad. Your preferred choice of business organization or industry will form the basis for the final-year profile and your personal development plan (PDP).

Study plan
Each year comprises four blocks. Within each of these blocks, lectures will alternate with practical work. What is unique to the CMD study is that, in addition to CMD-specific components, you will also be taught subjects such as history of art, cultural studies, and contemporary image and media culture. In addition, you will learn skills that will help improve your writing, text analysis, and research methods. As early as the first year, you should start to develop a more professional frame of mind. The key to this is that you are receptive to the concept of self-reflection regarding the way you work. This also involves an exploration of professional disciplines and professional ways of doing things. You will soon discover whether this is really the vocation for you, or whether you would rather do something else. A career advisor will help you along the way.

Profiles and specializations
Two final-year profiles
During the main phase of the course, you can select a specialization and profile. Depending on your own ambitions, talents, and skills, halfway through the second year you can opt for one of the two final-year profiles: interaction design or multimedia design.

  • Interaction design
    As an interaction designer you will be naturally curious about the behaviour, interests, and needs of people in general and develop an ability to really understand them. Interaction designers are particularly occupied with the design and development of interactive media which people use in their day-to-day lives. This might involve user applications for websites, mobile uses, apps, interactive television, and displays. It’s important for users to feel that this interactive media is useful, informative, and valuable in their everyday activities so that optimum user experience can be brought about. In order to develop a successful interactive product, you will learn how to analyse effectively and to translate the results of this analysis into sketches, designs, prototypes, and products. You will do this in close consultation with end-users whilst taking into account the interests of the client. Interaction design is a  fascinating discipline with a bright future!
  • Multimedia design
    Multimedia designers are occupied with conceiving, designing, and building multimedia applications in the widest sense of the word. This might be websites, but can also include animations, computer games, or  films. As a multimedia designer it’s important that you have a wide range of interests. After all, you will be faced with a wide range of subject matter along the way. You will have the capacity, on behalf of yourself and your team, to clearly identify the needs and requirements of your clients and the general public. In addition, you will be able to tell an interesting story with the use of different media. You have an aptitude for image, sound, text, and technology. You get along with people easily and you are a good communicator.

And later ...
The future prospects for CMD graduates are extremely favourable. Most CMD professionals who have recently graduated work in the dynamic world of the creative and media industry. You may find a job as an interaction designer, user experience designer, multimedia designer, web designer, front-end developer, project manager, or art director. An increasing number of our graduates are starting their own business or are working as freelancers

[Admission and registration]
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Get acquainted with: Tom Luyten from MAMDT on Vimeo.

Admission and registration

Language
The main language of instruction of this bachelor study programme is Dutch. A command of Dutch (NT2 level one) is order to enrol in this course. More info about Dutch NT2 courses.

Recommendation
It is important that you have an affinity with working with computers, that you are creative and innovative, and are open to new ideas and developments in the world around you.

Registration
For registration and enrolment you should go to the Studielink website. Studielink is the Dutch information and registration system for all universities in the Netherlands. Read more about registration and enrolment. Deadline for application is the first of May. After registering at Studielink, you will receive an e-mail from Zuyd.

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MAMDT Introduction camp 2016 official aftermovie from MAMDT on Vimeo.

Open Days

Open Days take place three times a year. On these days you can get all the information you need about the structure and content of the study programme and your career prospects. During these Open Days, current students give presentations and relate their own experiences. Teaching staff is also on hand to provide information about the study programme and to answer questions. You can take the opportunity to discuss your portfolio with lecturers and students. The Open Days will give you a good idea of how the study programme is organized.

[Programme]
[Admission and registration]

MAMDT Kenniscafé from MAMDT on Vimeo.

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